About WAFEX

Staff

Perth Office

Melbourne Office

Craig Musson - Managing Director

Craig is the Managing Director of WAFEX. His career in the flower industry started in 1987 as a farm manager in Zimbabwe managing a large commercial Rose and Chrysanthemum operation.

After immigrating to Australia WAFEX was started in 1991 primarily as an importer of flowers and quickly developed in to an export operation.

Daniel Stean - Perth Branch Manager

Daniel has been with WAFEX since 2000, starting as our Receivals Manager. This is an excellent way for future sales staff to learn the product and how it should be handled. Daniel was promoted to Perth Sales Manager in February 2002 and looks after our domestic customers on the full range of Western Australian native flowers and foliages. In 2009, Daniel was promoted to the position of Perth General Manager overseeing sales and production staff.

Tony Southall - Chief Financial Officer

Tony is based at Wafex’s head Office in Perth and his primary responsibilities include all financial matters, treasury in multi currencies, IT, HR, administration and being a Board member. Tony previously worked in a number of financial roles for SG Warburg and GE in Europe and as a CFO for a prominent agricultural group in Australia.

Andrew Connor - Purchasing Officer

Andrew first worked at WAFEX Perth in 2001 where he was Receivals Team Leader Andrew moved to Melbourne in 2002 and was promoted to Melbourne Factory Manager until 2005. After 5 years in Scotland, Andrew returned to Wafex Perth as Purchasing Officer in 2010.

Raymond Cartwright - Operations Manager

Raymond joined WAFEX in June 2008. In 2003 Raymond immigrated from Zimbabwe. A leading Tobacco grower Raymond left with his wife and two children when life became unsafe for them. Ray brings a range of practical skills and years of management experience to the team. A keen sportsman Raymond loves his Golf, tennis and cricket.

Stephen Harbinson - Perth Sales Representative

Stephen commenced employment at WAFEX Perth in 2002 as part of our dynamic sales team. Based at our Perth Office Stephen is responsible for the importing of roses and carnations from various countries and supplying them to the Australian Market. In addition to his sales and import/export roles, Stephen co-ordinates freight, quarantine and quality inspection of WAFEX'S imported fresh flower range.

Cassie Erceg - Sales Representative

Cassie joined WAFEX as part of the Total Flowers acquisition in March 2008. Cassie has 10 years of experience trading in flowers. She is capable, smart and is quickly becoming an integral part of the WAFEX team. In her spare time Cassie breeds Connemara ponies and is an accredited breeds inspector.

Mark Kershaw - Purchasing Manager

Mark started his career in the flower industry in 1985 and has since then managed various business including managing post harvest operations of one of the biggest cut flower farms in Kenya. His responsibilities are purchasing and logistics of imported products. Mark commended at Wafex Perth in 2011.

Michael Resuggan - Receivals Team Leader

Michael commenced employment with with WAFEX in 2009, having formely worked as a Mathematics teacher. Michael is responsible for all stock receivals and live stock management at our Perth packing facility. Michael also manages our Quality Assurance program.

Cherie Long - Receptionist/Creditors Clerk

Cherie is the Perth Receptionist and the Creditors Clerk for WAFEX. She is responsible for the payment of all our local creditors. Cherie has been with WAFEX since July 2006.

Lorna Ashworth - Bookkeeper

Lorna commenced employment at WAFEX Pty Ltd in August 2011. She is employed as the bookkeeper and is based in the Perth office. She has many years experience both in small and medium sized businesses and has worked in Zimbabwe, UK and Australia.

Sarah Sneddon - Administration Officer

Sarah worked in the Transport Industry for 16 years before leaving to have her family. She has been at Wafex since August 2008 and her main responsibilities are export documentation, domestic and international freight, overseas payments and a variety of other accounting and administration duties.

Jane Keen - Administration Officer

Jane joined Wafex as part of the Total Flowers acquisition in March 2008. Jane worked for the banking industry for 12 years. Current duties include Trade creditors, debtors, banking, import and domestic freight, Export documentation and other administration duties.

Adrian Parsons - Director Eastern States

Based at WAFEX Melbourne, Adrian has been involved in fresh flower sales and marketing since 1987. Adrian is responsible for the co-ordination of WAFEX's marketing, promotional and web site activities. Adrian was President of the Australian Flower Export Council from 2002 until 2009. Adrian also sat on the RIRDC Wildflower Committee from 2001 - 2006.

Paul Wilson - Melbourne Branch Manager

Paul has been employed at WAFEX since 1998 and oversees all domestic sales and purchases for Victorian and interstate customers from our Melbourne office. In addition, Paul co-ordinates buying and sales of our Import range of flowers to Melbourne clients. In 2010 Paul was promoted from the position of Melbourne Sales Manager to Melbourne General Manager - overseeing a staff of 20 permanent and casual staff across sales, production and administration.

Darren Williams - Melbourne Sales Manager

Darren commenced employment at Wafex in 2011 and brings to Wafex a wealth of sales management experience from the Real Estate, Transport and Recruitment industries.

Jason Storey - Melbourne Markets Sales Manager

Jason commenced employment at WAFEX Melbourne in 2007. He has been involved in the cut flower industry for over 10 years having worked in both retail and wholesale florist operations in Melbourne. Jason manages the WAFEX stand at the National Flower Centre, Footscray Markets.

Mark Stephens - Sales Representative

Mark Stephens commenced employment with WAFEX in 2010 as a part time Market Assistant.Mark became full time in 2011 and specialiSes in Melbourne Market sales and from WAFEX stand at National Flower Central.

Megan Edward - Melbourne Sales Representative

Megan commenced employment at WAFEX Melbourne in 2012 and services wholesale and retail florist customers in Melbourne and interstate. Megan is a qualified florist, has owned and operated her own florist shop and has extensive experience in co-ordinating large floral event displays and corporate flower arrangements.

Morgan Roberts - Melbourne Operations Manager

Morgan commenced work at WAFEX Melbourne in 2005 as Receivals Manager. Coming from a hospitality/catering background Morgan has quickly grasped the detail and quick turn-around required in fresh flower packing and distribution. In November 2005 Morgan was promoted to the position of Assistant Factory Manager. In December 2007 Morgan was promoted to the position of Operations Manager where he now manages a team of 5 permanent and up to 20 casual packing/factory staff.

Loc Nguyen - Receivals Team Leader

Loc commented employment at WAFEX Melbourne in 2011 having previously worked in the automotive industry. Loc is responsible for co-ordinating all fresh stock receivals and inventory stock control.

Tarquin Booth - Team Leader

Tarquin commenced employment at WAFEX Melbourne in 2012 having previously been employed in the solar panel supply and installation industry. Tarquin's roles includes processing and receiving stock, packing orders, deliveries and sales and customer service at our stand at the Melbourne wholesale flower market.

Cassidy Morrison - Team Leader

Cassidy commenced her employment with WAFEX Melbourne in 2011 as a casual employee and in 2012 was promoted to the full time position of Team Leader. Cassidy supervises processing, receival and quality control of our Rose production department. In addition, Cassidy also provides back up support to our domestic and export packing department as required.

Emma Wittkopp - Melbourne Administration Manager

Emma commenced at WAFEX in 2006 and is the Administration Manager for our Melbourne Office. Emma manages all of our Melbourne branch administration requirements including invoicing, banking, debtors and creditors.

Lesley Garlick - Administrative Assistant

Coming from a hospitality background, Lesley has been involved across a range of receival, dispatch, quality control and order fulfillment functions since commencing at WAFEX Melbourne in 2006.

Jarmila Hajko - Administrative Assistant

Jarmila commenced employment as a casual Administrative Assistant in 2008 and is now employed part time. She is involved in debtors, creditors, reception and general administrative duties.

Loan Nguyen - Team Leader

Loan commenced employment at WAFEX in 2007 and is currently responsible for packing and dispatch of domestic, interstate and export orders from our Melbourne office.

Herman Van Loon - Longford Farm Manager

Herman commenced as Farm Manager at our Longford Farm in November 2010. Hermand has been involved in the horticultural industry for over 30 years.

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