News Archive

January 2015

Thursday, 22 January 2015

Making flowers the gift of choice this Valentine's Day

Valentine’s Day will fall on a Saturday in 2015, and this is often met with a variety of responses from industry members. This year one of the key marketing tools will be social media as a way of engaging with the high frequency Valentine’s Day purchasing demographic 20-30 years old or Gen Y. Social media marketing offers an efficient and effective way to stay connected with Gen Y and an insight into what may capture their attention and shape the opinions of this generation.

Back to news