News Archive

December 2014

Monday, 15 December 2014

Flowers Victoria Grower of the Month

Wafex was featured as Flowers Victoria's Grower of the Month in December 2014.

Monday, 8 December 2014

Putting branding to work

WAFEX has launched a new retail brand, Just Because Flowers, which is specifically designed for independent retailers, especially those new to carrying fresh flower lines or looking to simplify the process of merchandising their range.

Monday, 1 December 2014

Best in class

Congratulations to Wafex and Wafex USA – winners of the Society of American Florists (SAF) Outstanding Varieties, Best in Class award.

August 2014

Thursday, 21 August 2014

Wafex launches new flower brand at National Flower Centre today

New Wafex flower brand — Just Because Flowers — is designed to generate profitable impulse sales by attracting customers with high visibility retail branding and point-of-purchase displays.

July 2014

Wednesday, 2 July 2014

Wafex is answering wedding bouquet demand in the US with blushing bride protea

BLUSHING brides in the US are this summer being treated to a bumper Australian crop of the same name. The South African native blushing bride flower is a member of the protea family and grown en masse at Wafex Flower Farm’s Longford property. On an elevated 28ha site overlooking the Gippsland Lakes system, farm manager John Campbell tends to a range of Australian and South African natives and wildflowers, including 500 blushing bride bushes.

Back to news