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Wafex is answering wedding bouquet demand in the US with blushing bride protea

Wednesday, 2 July 2014

Wafex is answering wedding bouquet demand in the US with blushing bride protea

John Campbell among blushing brides at Longford

BLUSHING brides in the US are this summer being treated to a bumper Australian crop of the same name.

The South African native blushing bride flower is a member of the protea family and grown en masse at Wafex Flower Farm’s Longford property.

On an elevated 28ha site overlooking the Gippsland Lakes system, farm manager John Campbell tends to a range of Australian and South African natives and wildflowers, including 500 blushing bride bushes.

Wafex took over the 30-year-old farm from Longford Flowers in 2009 and most plants are about 15 years old.

Wafex eastern states director Adrian Parsons said the blushing bride crop — which is a small shrub with pure-white flowers — was harvested annually.

“This year we’ve just had fantastic growth both in terms of stem length and sheer volume of yield on the plants, matched by very strong demand through our US office,” Mr Parsons said.

“The wedding season in the US is very strong in May and June and tails off come Fourth of July and summer holidays.

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