About WAFEX

News Archive

June 2012

Friday, 1 June 2012

"Leaning Towards Efficient Management" - Daniel Stean, Australian Flower Industry

In 2006, leading flower exporter and wholesaler WAFEX Melbourne made its first tentative steps on a Lean journey. With overhead costs increasing and gross margins under pressure, WAFEX chose to explore how implementing Lean systems into its wholesale flower production systems could lift efficiencies, eliminate waste and create better value for its internal and external stakeholders.
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February 2012

Wednesday, 8 February 2012

"Blooming Hard Work" - Emma Field, Weekly Times Now

A LOOMING lack of wild flowers to market drove WAFEX buy their own 28ha farm at Longford, near Sale, in March 2010 to secure supply for their flower company.
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January 2012

Friday, 27 January 2012

"Flower supply goes in house" - Emma Field, Weekly Times Now

FLOWER wholesaler and exporter Adrian Parsons has a whole lot more respect for farmers and their production issues. Because he has recently become one himself. Mr Parsons and co-owner, Craig Musson, bought a 28-ha farm at Longford, near Sale, in March 2010 to shore up supply for their flower company WAFEX.
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