"Commercialisation of Western Australian Beauties" - Passion to Profit
The Geraldton Waxflower is a
popular flower used by florists in cut-flower arrangements. It is considered to be one of Australia’s most famous wildflowers, and this
popularity has spurred the
development of plants with many different colourations (white, yellow, pink, purple, lilac, and bicolours). In recent times WAFX has recently entered into two commercialisation and research projects with government bodies – both related to waxflower breeding and commercialisation.