News Archive

September 2011

Thursday, 15 September 2011

"WAFEX Going Strong" - Flora Culture International

With offices and packing facilities in Perth and Melbourne, WAFEX is staffed by a dedicated team of over 50 flower trade professionals and has developed a supplier base of over 200 flower growers across both east and west coasts of Australia. WAFEX's latest venture Helix Australia is positioned to become the world’s leading marketer of new and improved hybrid Waxflower varieties.

Monday, 12 September 2011

"Supply Global Flower Trade with Quality Australian Grown Flowers" - Gulf Agriculture

Established in 1991, WAFEX is Australia's leading exporter and importer of fresh and dried flowers and this year celebrates 20 years supplying the global flower trade with quality Australian grown flowers. Australia's size and wide range of climatic zones enables WAFEX to fill niches and gaps in supply. With growers strategically located in a number of regions WAFEX matches supply shortages from their Asian and northern hemisphere trading partners.

Monday, 5 September 2011

"Exciting Developments In Waxflower Breeding And Marketing" - Ron van der Ploeg, Flora Culture International

The Rural Industries Research and Development Corporation (R.I.R.D.C.) is pleased to announce an exciting new waxflower research project partnering with WAFEX and the Botanic Garden and Parks Authority, based at Kings Park in Western Australia (B.G.P.A).

Thursday, 1 September 2011

"New waxflower varieties released" - Australian Flower Industry

WAFEX has been successful in gaining the exclusive licence for the production and marketing of three new varieties of waxflower have been developed by the Western Australian Agriculture Authority (WAAA).

August 2011

Monday, 1 August 2011

"Exciting Range of New Waxflower Varieties For The Middle East" - Gulf Agriculture

WAFEX is the exclusive licensee of three new waxflower varieties ideal for climates within the Middle East countries. In addition, WAFEX are marketing an exciting range of new Leptospermum hybrids which have definite application for landscape use in the dry sandy soils and warm climate of the Middle East.

July 2011

Wednesday, 13 July 2011

"WA releases new waxflower" - Sandra Godwin, Weekly Times Now

Three new varieties of waxflower developed by the Western Australian Agricultural Authority have been released.

Friday, 1 July 2011

"Helix Australia - The Future In Wax Flower" - Groundswell

Helix Australia is a wholly Australian owned and operated business specialising in the breeding, marketing and licensing of new and improved Waxflower varieties. Since its inception in 2008 Helix Australia has put together an exciting range of new Waxflower varieties including My Sweet Sixteen, Dancing Queen, Chantilly Lace, Sarah’s Delight, Moonlight Delight and Raspberry Ripple.

June 2011

Wednesday, 1 June 2011

"New waxflowers' appeal brings new life to landscape" - John Fitzsimmons, Hort Journal Australia

Through astute acquisitions, and in response to business trading patterns, a business best known as a cut flower trade and export specialist is now building new opportunities in the nursery and landscape plant sectors. Well established Perth-based company WAFEX and its relatively new sister company – Melbourne-based Helix Australia, businesses operated by business partners Craig Musson and Adrian Parsons, are behind the developments.

May 2011

Thursday, 26 May 2011

"Rose sales blossom in Sunshine to find cure" - Paula Maud, Brimbank Leader

ROSES could become the new daffodils, if a Sunshine man raising money for cystic fibrosis charities gets his way. Flower wholesaler Adrian Parsons has created a pretty way to celebrate the annual 65 Roses Day, held this year on May 27.

Wednesday, 18 May 2011

"WAFEX launches premium sovereign" - WAFEX Media Release

Set to become synonymous with quality and class, the Sovereign brand will be launched with the stunning and long lasting white rose variety called Icebreaker. The Icebreaker rose will be packaged in a classy Sovereign brand sleeve to help its positioning in both trade and retail displays

April 2011

Friday, 1 April 2011

"Flower Power - Take Early Action" - Charlene Gatt, Business West Magazine

Business is blooming for Australia's leading flower exporter WAFEX. The Company has notched up more than 20 years in business and is boasting a new subsidiary operation that is already making waves.

March 2011

Friday, 11 March 2011

"Australian banksia plants featured in Finnish Museum" - Australian Flower Industry News

In April 2010, The Finnish Museum of Natural History opened an exhibition "Wildlife of the World" which featured an Australian bushland diorama (exhibit in a glass case) – Sourcing expert packing and freight logistics was coordinated by Adrian Parsons and his team at Wafex Melbourne.

February 2011

Wednesday, 16 February 2011

"National 65 Roses Day Friday 27 May 2011" - Australian Flower Industry News

In 2010, WAFEX director Adrian Parsons initiated the flower industry involvement with 65 Roses Day and involved rose growers, wholesalers and retail florists.

Monday, 14 February 2011

"Wake Up and Smell the Roses" - Irene Scott, Hack, Triple J

Triple J's Irene Scott reports on the tough time the cut flower industry has experienced in Australia with floods in Victoria and Queensland and Cyclone Yasi.

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